To celebrate the adidas Campus, we took over Klub Niebo in Warsaw for a night built around one of the brand’s most recognisable silhouettes. The creative concept started with the Campus itself. Its key colourways escaped the shoe and took over the room through oversized installations, saturated light, neon and lasers. The idea was simple: make the product impossible to miss without building another conventional product display. Set designer Nina Utrata developed the original creative direction into a scenography where giant Campus sneakers floated above the crowd, product became part of the architecture and the entire venue shifted between colour, light and movement.

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