About work
CLIENT
HUGO + Modivo
Service
Production
BLUE WASN’T A COLOUR. IT WAS THE DRESS CODE.
To launch HUGO BLUE on MODIVO, we took over Klub Metropolis in Warsaw and turned the entire space into one monochromatic world. The concept came directly from the collection itself. Denim, streetwear and, obviously, blue. We pushed that visual code across every possible touchpoint, from scenography and lighting to drinks and even the guests themselves.
Set designer Zosia Kozłowska developed the original creative direction into a fully immersive environment built around saturated blue light, lasers, large-scale LED screens and furniture wrapped entirely in blue stretch film. Instead of simply displaying the collection, we made the whole venue feel like stepping inside it.
highlights
100%
BLUE EVERYTHING
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OTHER COLOURS NEEDED
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SOBEL LIVE
100%
BLUE EVERYTHING
0
OTHER COLOURS NEEDED
1
SOBEL LIVE
THE BLUE HOUR, TURNED ALL THE WAY UP. Then Sobel took over the stage for a live performance, with DJ Neen Nah behind the decks. Surrounded by blue lasers, screens and a room washed entirely in the collection’s signature colour, the launch moved naturally from brand experience into a full-scale night out.
For one night, HUGO BLUE wasn’t just the name of a collection. It was the entire room.
